The overall improved return on investment for each email campaign makes all stakeholders happy. And at the same time, you’re no longer wasting budget on junk emails in your ESP and instead focusing on legitimate contacts who can and will convert. Improved Email Campaign ROI: Better email deliverability and engagement drive more conversions per email.
#Clean email list online verification
Learn about Reputation, Fraud, Delivery, and Conversion threats in our Email Hygiene and Verification Special Report. If 30% of your email list is identified as Reputation, Fraud, Delivery, Conversion, or Beta threats, then removing those email addresses will reduce the amount of money you’re paying each month for your ESP subscription.
Save Money: Email service providers often charge based on the number of contacts included in your list. Reduced Bounce Rates: Similarly, your deliverability will drastically improve once garbage email addresses are identified and weeded out of your email lists. With dangerous email addresses-like disposable domains, spam traps, and honeypots-removed, you’ll see your open, click, and conversion rate skyrocket. Because the detritus has been identified with an email cleansing tool, like emailHygiene, marketers can use their judgment on which email addresses pose the greatest threat and remove them accordingly. Increased Engagement: A clean email list results in better campaign engagement. The benefits of a clean email list include: What are the benefits of a clean email list?
To reach prospect and customer inboxes consistently and effectively, you need a clean email list. However, you’ll never be able to inform customers about all of the convenient, omnichannel options you have available for them if you don’t have the correct email address on file or if your sender reputation is poor and prohibits you from sending emails to legitimate email addresses. You’re most likely preparing for the season by ensuring quick fulfillment options, like ship from store or BOPIS (buy online, pick up in-store). A clean email list is crucial for retailers everywhere as the back-to-school and holiday seasons loom in the not-so-distant future.